In the last few years the gaming industry has seen a boom of casual games, or as they are commonly referred to, flash games.
These games are normally characterized by being short, addictive and fun to play. But recently it seems that more and more effort has been put into these flash games to make them longer and more entertaining – The Last Stance 2 and Sonny to point out a few – are becoming ever more complicated and advanced. UFABETเว็บตรงไม่ผ่านเอเย่นต์ However the learning curve remains – in most cases – quick and simple.
Flash game portals have gone from being something new to being everywhere! It doesn’t take much to start one of your own, as you can buy a premade script and modify it to suit the needs of your particular site. Having a successful portal however is a different story, as there are so many of them it is not easy to stand out from the crowd.
The range of people developing Flash games is huge! Making games is no longer reserved for the big companies and people with big budgets – all you need to make a flash game is an application like Macromedia Flash or Adobe CS. The age of game developers is also something that has been changing and I was greatly surprised when I first started venturing into the game developer communities. I’ve talked to developers down to the age of 10-12 years old that have been “playing” with flash for years. Although “play” might not be the best word as some of these skilled developers pull in thousands of dollars from their games.
A new market for advertisers:
As with any other popular scene the rise of casual gaming provides a new stage for advertisers.
Everywhere you look there are advertisements, so why shouldn’t there be some in flash games as well? A few companies like Mochiads saw the potential market flash games were creating and started acting as a bridge between the advertiser and the game developer. Now game developers who previously did not make much from their hard work except for some recognition can easily add a small piece of code into their game and start getting paid for every player that they reach.
However, in-game ads are not the only way developers can get paid for their work.
Before advertisers approached the casual game developer, flash portals appeared and offered money to have their logo appear as the game loaded and on the game menus. This meant more traffic for them and as we all know, more traffic means more money, so it quickly became self-sustaining.